Apple has applied many promotional communication strategies in order to achieve such success in terms of business and to extend the goodwill of the company. Advertising, events and promotional offers were then introduced. Nowadays, Apple has engaged with many mid-sized companies to expand its business, two of which are Airtel and Vodafone. Apple has introduced promotional offers such as simple EMI choices and cashback offers. The company has engaged with Airtel in many countries and offers customers many benefits, such as lower rates and discounts on mobile bills. Apple's innovation and strategy do not specialize in their areas, but also match the customer's wishes, business model and retail strategy. For example, Steve Jobs and Apple developers believe that appearance is facilitated by individual inventive work. They let their employees draw styles at the beginning, even if it takes longer. Moreover, managing creativity and innovation is the essential element of the success of every business. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Originally, the combination of individual and cooperative tasks reveals the greatest capacity of the staff in the method of elaboration. Apple designers define the product and then work with engineers to fix the shortcomings. Although Apple wants to provide the best product to customers, they always accept and acknowledge the hassle of staff if the product is not great. In a competitive market, Apple emphasizes standard over cost. They also try to create benefits for themselves and suppliers through sharing and reused items. This sets Apple apart from its competitors. Steve Jobs always tries to create good relations among workers. Although it reduces the difference between them, it leads to Apple's success in the world. The launch of the first iPhone was characterized by great public attention and people wanting to understand what it was like to use a traveling device that was much more innovative and user-friendly than the other devices created so far. The former CEO of Apple, Steve Jobs, had once again and once again confirmed the importance that the company attached to the issue of "simplicity". According to Jobs, one of the driving forces and most characteristic features that helped Apple grow in such a short time was its simplicity, both in terms of style and use (Isaacson, 2012). The products were intended to be extremely simple to use but offer most optimization capabilities. Innovation as a competitive advantage “With Apple Watch, we have developed several technologies and a completely new computer program specifically for a tool designed to be worn. It blurs the line between entity and computer program,” said Jony Ive, senior vice president of style at Apple. “We have created a complete line of products that modify unique personalization.” To meet customer desires, Apple aims to understand the habit and need for victimization an “insanely awesome product.” Moreover, they help the customers to search for their product like Apple, thus, they fight to provide the simple style to maximize their customers. There are many aspects to classify the chances of customer desires. First of all, the stylistic trend of Apple products is away from superficial trends aimed at incentivizing customer expertise. ».