Starbucks has many competitors in this area, including restaurants, retail stores, and fast food chains. Its main competitors, however, are Dunkin' Donuts, McDonald's, Krispy Kreme and Keurig. (Yahoo! Finance, 2015). Starbucks is trying to get a head start on these competitors by differentiating their products and offering higher quality drinks and snacks than many of their competitors. Although the high quality of these items drives up the price of the products, it is evident that customers are willing to pay the extra price for Starbucks' offerings. Although Starbucks has had some success so far, it is important to note that every company has strengths and weaknesses, opportunities and threats. The trick is to correctly identify, analyze and recognize these aspects to help businesses determine where they stand and how to make the most of their position. A Starbucks SWOT analysis may include the following:• Strengths• Differentiates itself by offering high-quality food and beverages to consumers.• Starbucks stores are often considered a "home-like" environment where customers can relax.• The Starbucks brand is recognized worldwide.• Starbucks strives to locate its stores in prime locations with high traffic. • Starbucks is a socially responsible company committed to community well-being and