The only other site that rivals Twitter is Facebook. Additionally, Facebook has seen a decline in monthly users switching to Twitter. Twitter has gained popularity due to the publication of short, quick news and the more simplified like and share functionality that Twitter uses over Facebook. Facebook uses many windows and is slow to share information. Twitter uses a one- or two-click design that shares information much faster. There are different sections explaining why we have the main social media pages. Facebook shares photos and long messages, it's more of an archive. Twitter collects instant information very quickly and quickly shares it with a very large audience. Instagram shares photos. Snapchat is like texting. Twitter has triumphed over Facebook among younger audiences because of its ease of use and the type of information people share on the network.