In 2014, they sold over 5.6 billion cans and are on track to sell more. They also keep their company information confidential, which leaves far fewer inferences to the public so they can do whatever they want (Red Bull, n.d.). With the expansion of the business to fit into many more lifestyles, they can increase their customer base to a great extent. amounts. They could introduce natural fruit drinks and smoothies. Mainly due to the continued growth of the healthy food and grocery sector, they can do what Whole Foods is doing and cater more to Millennials who are very health conscious (Lim, 2015). Red Bull can also offer sportier, more user-friendly products for them to use, not just energy drinks. But incorporate proteins and specialty drinks that can be used for workouts, something many people will use and not just athletes. The average customer will also be able to consume these products, which means that when they go to the grocery store, they will be able to spend more money on Red Bull products in one go. Red Bull might even find ways to create kid-friendly drinks that are healthy for them and can be consumed every day. Soda isn't the healthiest thing to give growing children, so flavored water will keep them