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  • Essay / General Analysis of the Business Environment: Qantas Airways...

    The five forces allow us to examine the industry environment in which Qantas Airways Limited operates under these circumstances and this could also affect the airline industry if it has no control over the first priority. .First of all, Qantas Airways Limited's supplier power is stable, with their supplier being the global price of fuel for their airlines, their self-supply of fuel and their significant economy of scale. As for customer power, it is also stable because Qantas Airways Limited has already built a reputation for excellence in safety, operational reliability, engineering, maintenance and customer service. With this strength they can have the opportunity to increase customer power, this can automatically be a comfort and first choice for customers to the services they provide, especially when Qantas Airways Limited can put or offer a better price than other similar competitors. as