Table of ContentsSummaryImportance of Social MediaCurrent Trend in Social Media PlatformsRationale for Cox Social Media Presence AnalysisSummaryThe intention of this proposal is to involve Cox Automotive and its board of directors or current management on the need to analyze the company's presence in social media. social media platform both in local communities, while making a comparison with other competitors in the sector. The goal is to better understand the impact of social media on business sustainability and growth. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Importance of Social Media Social media has evolved over the years. It has moved from an individual interest to a corporate interest. In recent times, companies often rely on the effect of social media on their brand and try to use these tools proactively in order to create a positive image of their company. According to an article written by Christine Moorman (2015), "she states that some of the ways social media has been used as goal-oriented metrics for businesses and more, demonstrate the validity of metrics in terms of how media social generate brand awareness and necessary needs. commitments. In this dynamic and global business environment where information via social media can satisfy the end user, this is fundamental for companies like Cox Automotive as it will "increase engagement levels and ultimately improve the bottom line." commercial” (Van Shaik, 2012). Media has gained corporate status and also influences profit growth. Recently, Cox's launched an audience extension product designed to help automakers and regional associations improve the performance of their social media advertising (Tanya Gazdik, 2017). She also said that unlike other auto industry competitors that use old and rustic data, this approach aims to target automated buyers and allow advertisers to link targeted ads on sites like Facebook and Instagram. Social media is one of the most important. significant contributions of modern technology to business growth. Today, almost every company, including Cox Automotive's competitors, has launched their social media presence that is almost as vibrant as their actual business operations. The business environment has now materialized in all aspects of industrial sectors to provide better opportunities to create strategic positions. In such environments, it is difficult to determine appropriate business boundaries without techniques and thinking that undermine the traditional set of market shares. Current Trend of Social Media Platforms In today's world, social media platforms are considered as one of the most trusted ways to interact with the society and the global village. YouTube, LinkedIn, Twitter, Instagram and Facebook have all transformed consumers' perceptions of the products and services companies offer. According to a study by Holmes (2015), “Social media is the next wave of digital transformation and for today's businesses, the best way to maintain the success of your business is to fully embrace social media. Social media has become one of the fastest growing trends of this century. » Examples of these sites/