Is the Microsoft Surface durable? According to a video summary of a man torture-testing the surface, the product is subjected to multiple extremes that the average person probably wouldn't try. First, he places the Surface in his personal freezer for two and a half hours, allowing ice to build up on the product; after immediately taking the product out of the freezer, it turns it on successfully and without delay. The second test he performs involves subjecting the product to heat. He begins by preheating his oven to two hundred and fifty degrees and cracking a raw egg on the surface. He removes the keyboard and places the product in the oven for about an hour. The surface actually turned on after thirty minutes of cooling and the egg was completely cooked on it. The result of cooking the tablet was that the screen was discolored but still worked properly. The next test performed was to test liquid resistance; the man spilled red wine on the product and the product stopped recognizing his touch. The product therefore failed the liquid resistance test. At this point, the product is still on but does not recognize touch; The next test starts with the man attaching the skateboard wheels to the Surface and riding them like a real skateboard. An adult male was able to skate on the Surface with minimal cracks on the side casing, the product had a black screen which may indicate it had turned off, and the product was slightly warped from the weight. The summary is that the glass on the surface never cracked, but the system itself is not functional. For the average person, the product could be considered durable since the majority of people don't use their tablets for cooking eggs or skateboarding. Depending on the middle of the document, go from injunction to damages to imprisonment. Ultimately, the way to protect your brand is to be proactive rather than reactive. Brand owners can take legal, technological and commercial avenues to prevent counterfeiting. Microsoft has already found a way to prevent counterfeiting of its software by placing holograms on boxes and manuals (Clow & Lascu, 2012). To prevent counterfeiting of a Microsoft Surface, one could register the trademark in the jurisdictions where it is sold, register the trademark with customs offices to track it internationally, maintain monitoring services that specifically look for this product, create positions within Microsoft specializing in combating fraud and monitoring online activities that could potentially duplicate Microsoft Surface. Microsoft has probably given these precautions enough thought to avoid counterfeiting..