In the case of Snap Fitness' target country, Japan, the culture has evolved significantly over the past few millennia. Historically speaking, the first recorded Japanese culture, the hunter/gatherer culture, dates back to around 12,000 BC. Today, Japan is considered to have a contemporary hybrid culture with Asian, European, and North American influences (Wikipedia). Generally, a country with a long cultural history will be reluctant to the idea of ​​cultural convergence. On the contrary, Japan seems quite willing to adopt Western culture. Surprisingly, Japan seems eager to adopt American culture, despite the man's horrific acts that ended World War II. Since World War I, the Japanese have continued to readily adopt Western culture and are in fact very fond of