Music videos (“Modern music videos are mainly made and used as a marketing tool”) (http://en.wikipedia.org/wiki/Music-video). have had a strong influence on society in terms of ideology over the years. Music videos create certain images, certain trends that influence society. The company follows the trend, but not only in clothing but also in behavior. Music videos are formed as if they were films, and music artists act a certain way, dress a certain way, and present themselves in a horrible way that society now considers acceptable. Therefore, music videos influence society's behavior, both in terms of personalities and physical appearance, and have made acceptable what was once unacceptable. Ideology “is a set of opinions or beliefs of a group or individual” that can also influence individual or group behavior (http://www.vocabulary.com/dictionary/ideology ). Media literacy is “enabling people to analyze, evaluate, and create messages in a wide variety of media modes (http://en.wikipedia.org/wiki/Media_Literacy). Media literacy skills are the ability to “analyze and evaluate” (http://en.wikipedia.org/wiki/Media_Literacy). Used to identify ideologies disseminated by the media or to assess how the media influences the ideologies of society, the public must use their media literacy skills so as not to believe everything the media says and have your own opinion. ideologies, changing beliefs which also influence behavior patterns. Music videos change people's beliefs, because what was acceptable a few years ago may not be acceptable today, society evolves with history. Currently, the music of the 21st century as well as many others...... middle of paper ...... stereotypes (http://mediabeauchamp.files.wordpress.com/2010/09/ analyzing-music -video.pdf).Therefore, music videos influence society's behavior in terms of personality as well as physical appearance, and have made acceptable what was once not acceptable. Music videos have changed over the years to the extent that in today's/21st century everything including music videos are sold by sex, fashion is sexier and this inspires younger generations to dress sexy as well as having an attitude, their behavior changes, many of the music videos create an unrealistic world that the audience perceives realistically and becomes an audience expectation. Society should demand media literacy skills to analyze and evaluate the message spread through the media, so that they are not manipulated into believing/being gullible to all the messages of the media. media..