Even though many organizations claim to be focused on equality and respect for their players and even their spectators, of color. It becomes clear that respect and equality are not the priority of the organization, led by a majority of white men. For example, in 2014, the Atlanta Hawks, a sports organization made up of predominantly young black men and whose fan base is nearly 70% black, came under criticism and investigation for racist comments made by email and conference call. The racist comments that were made came from former Hawks owner Bruce Levenson and Hawks general manager Danny Ferry; Both white men. Both Levenson and Ferry have been involved in two racial controversies. Former Atlanta Hawks owner Bruce Levenson sent an email to the other Hawks CEOs stating that the crowd and entertainment (team, cheerleaders, halftime talent, the music selection, etc.) are all black. Levenson continued to say in his email that because the audience and entertainment were predominantly black, it scared conscious white fans and investors from coming to the games (Joesph, 2014, USA Today. On the other hand, the Hawks general manager Danny Ferry was recorded on a conference call making slanderous remakes about then-free agent Luol Deng who the Hawks were trying to acquire. During the call, Ferry. professes that "'[Deng] has a bit of African in him'" (ESPN.com).