Barriers to EntryBecause the professional wrestling world does not have many characteristics that are difficult to replicate, the professional wrestling industry operates with barriers to entry. medium to low entry ("(WWE) Economic Moat", 2014). However, while the barriers to entry may be low, the cost of competing with WWE is high. Besides costs, a new professional wrestling company must be able to take over WWE's programming and beat its ratings. They need to be able to stand out and not just be another wrestling show. They must be able to outperform WWE programming to succeed. This is evident in the Monday Night Wars that took place in the 90s between McMahon's WWE Company and Ted Turner's WCW Company. While the two companies competed for ratings, WWE was able to provide entertainment so different from what WCW was doing that WWE ended up buying WCW and merging the talent into WWE (Callis, n.d.). TNA, a substitute for WWE? The closest substitute WWE has for its television shows, pay-per-views, live tours, and video games is TNA. TNA has built itself up to be a lot like WWE, however, it hasn't been around as long and doesn't have the fan base that WWE does. Television audiences for the week of September 21 to 26, 2014 show that TNA does not seem to be replacing WWE. The September 22, 2014 episode of WWE's Monday Night Raw had a cable rating of 2.68 and had 3.89 million viewers. Although this is the second lowest Monday Night Raw of the year, it is up slightly from the previous week's 3.83 million viewers. WWE's Smackdown premiered on September 26, 20114 and had a cable audience of 1.74 and 2.32 million viewers, down from 2.63 million viewers on previous week. ...... middle of paper ...... they need to scrap the idea and come up with a new one, otherwise people won't continue watching. Listening to fans and giving them the products and shows they want will help the company stay on top. Conclusion WWE is on track to continue being the premier professional wrestling sports entertainment company. By continuing to adapt to new technologies, ideas, and products, they won't have to worry about it from TNA and other small, independent companies. Now that the WWE Network is up and running, WWE needs to complete its rollout in all planned foreign countries and hopefully by the third quarter it will hit its registrants goal and the network will be profitable. WWE will have to be careful when cutting budgets that they don't cut too much and end up hurting themselves by not being able to offer fans quality products...