Life offers unlimited opportunities. Recently, I have been working on different projects in the Demola community. This organization provides a great opportunity for students to add a real twist to the conventional path to a career. This means that students work in a project with a multidisciplinary team to solve real-world cases in collaboration with partner companies. I understood three main things that are strongly linked to the key points of the Blue Ocean strategy: First, create value. Understand why our new product/service is valuable to the customer compared to the old model. Open up new possibilities for your potential customers, go beyond traditional boundaries and introduce products that are still unknown to the world. Second, consider Guerrilla. This mainly applies to marketing when there is a need to create unique and unconventional ways of marketing something, usually in unexpected places. The main goal is to send a message to individuals or small groups of people. Think globally and act locally. Third, the criteria do not exist. Don't refer to your competitors but take an email instead...