One of the coolest ways to get people to buy an item or service is daily magazine advertising. The advertisements we see in a magazine do their job very well because they are designed to appeal to our psychological senses. They also target certain age groups, such as teenagers, young men or middle-aged women, as well as certain interests, such as motorcycles or clothing. In this essay, I will try to correctly identify the psychological needs of a Wal-Mart advertisement that I found in a magazine, which is aimed at middle-aged housewives and appeals to three very basic needs. appreciated by such a customer.Say no. to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The first and strongest need expressed in this ad is the need to nurture. The happy, smiling child clearly suggests that the need for education will be largely and adequately satisfied if the housewife shops at Wal-Mart. The child also looks towards his mother, implying that he is enjoying his meal. This is also emphasized by the enthusiastic grasping of his fork, which contains food on the end. The child is the focus of the advertisement, which shows that the need for education is the most important thing expressed in the advertisement. The child's plate also contains a small amount of food, suggesting that he has already eaten and enjoyed the food. The second need this ad addresses is the need for financial security. Wal-Mart's slogan reads: "Save money." Live better. The ad also includes the headline: “What will you do with your savings?” Stuff more than just the turkey. This strongly suggests that the housewife will enjoy complete financial security if she shops at Wal-Mart. The final example that confirms this need is the phrase that advertisers included at the bottom of the ad to act as a final push toward the desire to shop at Wal-Mart: "Get low prices on all of Walmart's delicious favorites." Thanksgiving they love to devour. » The third, least visible, targeted need is the need for sex and romance. The housewife hands a plate to a male hand, seen at the top of the ad. The plate is filled with food, further suggesting that the person receiving it is a man and most likely the housewife's husband. Although it is barely noticeable, this need is one that most women want to satisfy. This is linked to the need to nurture, as women need to love and nurture their husbands. It is well known that food is the path to a man's heart, and the high plate therefore fulfills this need. The hands and food at the top of the ad also look like normal, everyday hands and food, not fancy food or super model hands. This appeals even more to the average housewife, because it tells her that she can win her husband's heart even if she doesn't have the body of a model or the cooking skills of Rachael Ray. Keep in mind: this is just a sample. Get a personalized essay now from our expert writers.Get a Personalized Essay While Wal-Mart can't actually help you feed your child or make your husband fall in love with you, it can help you shop for less . Advertisers show off their expertise by creating ads with engaging scenes, and consumers respond positively to the thousands of ads they see every day. They keep..