Leaders are supposed to be the heart of the company and they must inspire young employees to work together for a common goal. They must comfort, encourage and work with people to keep them united and eager to move the business forward. They face the challenge of keeping these individuals motivated. They need to offer guidance and communicate it to everyone, whether they listen or not, to ensure business continues even when things are tough in the business world. The main challenges of leadership are: First, leaders must come up with a clear and achievable vision within a given time frame. They must know the available resources that can enable the business to thrive to achieve the defined vision. Second, their leader must have the necessary aura and charisma while communicating this vision for the company.