The measurement of time is ambiguous (Gino and Mogilner 2013); it therefore has different values ​​depending on the person. Although our society tends to focus on money, individuals perceive a greater importance of money in evaluating who they are. Money is a resource open to varying degrees of fluctuation, it can be saved, spent and earned and, over time, is able to replenish it, unlike time, which is always lost, and therefore is valued due to 'a limited offer. Gino and Mogilner (2013) debate that money is the driving force of society because it is more thoughtful and focused on individuals who desire more in this capitalist society. Therefore, externally, people value money superficially, but the individual values ​​time for a more meaningful judgment of a person. So individuals think for themselves. less often because individuals are more generally prepared with money than with time due to societal values. Thus, corporations inadvertently manipulate the behavior of individuals to act unethically. Gino and Mogilner (2013) believe that by moving away from money towards time, it invites individuals to behave in a more moral manner, but to contradict this idea, it may be that when individuals attempt to 'exchange resources to try to compensate for those they lack. So, when an individual is asked to think about time first, then they will be more generous and behave ethically. Reed, Aquino, and Levy (2007) described this through individuals who donated money or their time to charity. Reed and colleagues (2007) found that those who were initially asked to donate time were unable to do so, and so offered to donate money, giving a significantly higher amount of money , as opposed to those to whom we had simply offered to give time or money. Therefore, it is obvious... middle of article ......d to make a "private justification" to rationalize how they acted in accordance with society's expectations. Whereas individuals who were given final time had a lower level of corrupt behavior (cheating) because they were able to reflect on their behaviors and morality, thinking about the decision in relation to their morality and then the consequences of a bad action. Gino and Mogilner give a reliable and effective research paper with reliable results. It is important to note what the experiment could expand on further. It would be interesting to note what would happen if the money and time variables were placed in a condition that would be replaced. Could it be money because individuals and society tend to focus more on money? Would tangible objects representing each factor, such as a clock or counterfeit money in a room, change the individual's behavior ??