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Essay / Ted Cruz Strengths and Weaknesses - 1277
So far, Cruz has raised $26 million and will continue to focus primarily on getting people to donate. At his campaign headquarters in Houston, he has a dedicated finance team to help collect donations and raise money through fundraisers and other events. His current cash flow stands at about $13 million, and he has spent just over $12 million on his campaign so far. In addition to individual contributions, Cruz has the support of four Super Pacs who have raised more than $37 million. So far, Cruz is doing just fine with fundraising. Donations are coming in steadily through individual contributions, and that's where the Cruz campaign will continue to work hard since Cruz himself doesn't have access to Super Pac money. As the election gets closer, more people are expected to start donating to Cruz, especially when other candidates begin to withdraw. The campaign will work hard to attract these supporters. As long as he keeps his spending relatively frugal, Cruz should have no financial problems throughout the campaign. So far, much of the money raised has come not only from wealthy businessmen, but also from conservative, middle-class workers who support Cruz on issues related to the economy. Throughout the electoral campaign, the strategy will be to continue and collect a large quantity of small donations from the middle class, in particular via recurring monthly donations. Every dollar counts and the small monthly donations really add up over time, so there will definitely be pressure to get people to sign up for these. The campaign finance team manages this type of fundraising and hosts VIP events for extremely wealthy donors. These events include dinners and meetings. These events are important so Cruz can reach out and meet with voters directly in hopes of spreading good word of mouth.