During the modern era, we have now reached a time where ideals are bestowed not only on our politics, but also on our bodies. With the development of contemporary capitalism, terms such as “appetite” and “diet” are being redefined into words that shape our perception of what perfect male and female bodies should look like. The quest for beauty among young women in particular is quite a controversial topic, due to the illogical and almost inhumane methods that women use for the sole purpose of downsizing. Thinness and whiteness are the foundations that modern women seek in their overall aesthetic, these are the fundamental qualities that build what we call the “religion of beauty” in the 21st century. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The predominance of whiteness in the definition of beauty is, in general, easier to explain, given its appearance in current media. “Fair Face” is a common image that creates a message pushing people to achieve not only an even skin texture, but also an ideal color. Skin whitening operations and lighter shade cosmetics are giants of the beauty industry, and the women who represent the perfection of “beauty” are almost exclusively white on social media. A recent report released by one of the world's largest fashion events, New York Fashion Week, concluded that 82.7% of models who walked in fashion shows were white (Johnson, 2016). Skin lightening creams are sold largely in countries such as India and Nigeria, where almost 77% of women use them in the hope of achieving a lighter complexion, although they may potentially cause kidney damage and have scarring effects. This one-sided colorism imposes a standard on women everywhere, telling them that the whiter they are, the prettier they are. But being white isn't just about looking white, it's also about acting white. In sociology, whiteness is defined as a set of characteristics that demonstrate our attachment to white culture. With the dominance of entertainment industries in Western countries, especially the United States, whiteness also relates to the way we dress, the music we listen to, the movies we watch, the way we speak, etc. The world is familiar with the idea of ​​white privilege. , which is the kind of privilege white people get from anything and everything in life, simply by being white. Today, white privilege includes, for example, the ability to speak and write with little criticism, poorly harnessed authority, and so on. And people from other cultures want that, they want to take advantage of those privileges and imitate the impression of a white person in order to achieve their goal. that white people achieve higher status.Keep in mind: this is just a sample.Get a custom paper from our expert writers now.Get a custom essayMore historically, the social meaning of whiteness dates back to our colonial history. Sociologists such as David Roediger, Joseph R. Feagin, and George Lipsitz explain that being “white” is a process of preventing exclusion and negation (Davies, 2018). In the past, Europeans who colonized Africa and other indigenous countries perceived and stigmatized the exotic inhabitants as poor, uneducated, savage, and backward (Cole, 2018). White people, on the other hand, are considered the..