It's 10:25 a.m. as I sit in my local coffee shop, the sound of rock music playing faintly in the background and the smell brewed coffee fills the atmosphere. air. A line of people begins to form as conversations and laughter fill the silence that once reigned here. The waiter brings a latte to my table and greets me with a smile. His infectious smiles make me smile as the warmth of the hot cup radiates through my body. Surrounded by so many distractions and noise, the eco-friendly cup fascinates me and captures my attention. As I take a sip and begin to analyze it, the liquid fuel begins to run its course and the neural sparks awaken the creative genius. I quickly begin to compile a series of questions. Why did they choose these colors? Why stamp the store name on the mug? Why this specific font style? It was at this very moment, as I confidently analyzed the packaging, that I knew I wanted to pursue a master's degree in integrated marketing communications. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay While looking at my cup and analyzing its brand, the foam sheet created by the barista slowly dissolves. I quickly begin to think back to my teenage years and how I struggled to make decisions because of the fear of failure. It all started with family and friends asking, “What do you want to be when you grow up?” » I struggled with this question for a very long time; the apprehension of being in the abyss of not knowing what I want. I never understood how people could choose a career path and be perfectly fine with their decision for the rest of their lives. I wanted to be an actor, a lawyer, a doctor, a human resources manager. My father told me that if I wanted to be successful, I had to choose a career and stick with it. His words caused me a lot of uncertainty and doubt growing up. It wasn't until I was in college that I realized I had a choice. I decided that I would find the courage to make changes in my personal and professional life. I couldn't let my father's mentality and fear of failure stop me from exploring new opportunities. At the start of my sophomore year in college, I took a leap of faith and started taking different classes, moving from major to major to learn about different fields. I finally found my passion when I took a creative strategy course and immediately knew I wanted to pursue a career in marketing and communications. The course made me think like a journalist, a marketer, an advertiser, and a CEO. I realized how a communications degree would have multiple roles that fascinated me. My drive to succeed and my goal-oriented nature are some of my greatest qualities. While in college, I research, plan, and develop goals to help me achieve my goals. Although my professional experience in marketing communications is still expanding, it is my passion and my drive that motivate me to excel. Georgetown's prestigious national reputation is matched only by its notorious academic rigor. However, this rigor does not dissuade me, but rather encourages me to attend. I have always been able to juggle multiple tasks at once. I maintained a GPA of 3.87 throughout my studies while working both full-time and part-time. My ability to learn quickly from my mistakes is the reason 9 %..