Marketing is defined as follows: Marketing is the process of getting potential customers and customers interested in your products or services. In this essay, I will discuss the concept of “social marketing” and how social marketing differs from “societal marketing” or “socially responsible marketing” in the first part, and in the second part I will give examples. of each of the three approaches to marketing and analyze how they represent a break from traditional marketing practices. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for social good.1 Social marketing is the design, implementation, and control of programs calculated to affecting the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Basically, a social marketing campaign or program contains a consumer orientation, exchange and long-term planning perspective. Consumer orientation is probably the key element of all forms of marketing. Different from business orientation, marketing concept seeks to change the objective of the organization to accommodate one or more particular groups of customers with almost the same needs. At this point, it is useful to distinguish between clients and consumers. Customers are those who buy the product and consumers are those who consume it. Additionally, customers could also be called consumers. A parent buying toys for a child is a typical example where the parent is not only a customer, but also a consumer. Exchange is a fundamental and universal aspect of human behavior. The basic concept of marketing is an exchange of resources or values ​​Middle of paper......but not least, social marketing can help disseminate information to increase visibility. All businesses aim to increase their audience. Social marketing has now become the online version of word of mouth. Leveraging it the right way results in more customers, more sales, and a higher level of online visibility than ever before. Works cited1. National Social Marketing Center 20062. Business dictionary – long-term planning3. Wikipedia—Societal marketing4. hubpages.com5. Andreasen A. Marketing social change. San Francisco, CA: Jossey-Bass, 19956. Kotler, P. and Zaltman, G. (1971) Social marketing: and approach to planned social change, Journal of marketing, 35, 3-12.7. Andreasen AR (1994) “Social marketing: its definition and its field”. Journal of Public Policy and Marketing 13, 1, 108-114.8. Business Studies1, Volume One, 3, 1, 211-212.