Table of ContentsIntroductionFindings and AnalysisConclusionIntroductionThe purpose of this report is to assist and provide a brief overview of business expansion to Singapore businesses planning to expand their activities abroad in terms of showing them the different opportunities available to them or the challenges they might face as well as the tips and tricks to approach and resolve them. Additionally, this proposal includes the steps taken to achieve success, knowing the right time to seize your opportunities are all carefully listed. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThis report highlights the recommendations that ensure the success of Singapore companies venturing overseas along with an overview of the company we chose based in Singapore which already has branches abroad. We mainly focus on the top 3 key factors they might face while venturing abroad and the steps they should take or follow, the opportunities and challenges they may face and finally we provide them with valuable recommendations to further improve their business or strategies. they might apply to address potential challenges or problems. This report will not include the following: The company's network, how the company chooses to market its products through the various or different media platforms and whether the local government provides any form of financial support to a company who wishes to venture abroad. In this report, most of our secondary sources are from reliable internet reports found online, newspaper articles and academic journals like the Straits Times, TripAdvisor and the official website of Old Chang Kee.Singapore businesses are encouraged by the government to venture abroad. SMEs are funded by the government to help them grow their businesses. By allowing Singaporean businesses to venture overseas, it not only helps businesses overcome domestic market constraints, as Singapore is relatively small compared to other countries. It is also important for businesses to internationalize to access the global market, resources and to develop their country, as these businesses will help increase the need for services. By having more Singaporean companies overseas, it will help Singapore become a value-creating economy. Research and Analysis Company Profile Established in 1956 as a small stall in a cafe near the then Rex Cinema along Mackenzie Road, Old Chang Kee quickly gained popularity among many Singaporeans. From all over the country, Singaporeans came to taste the delicious curry puffs then known as “Rex Curry Puffs”. Because it was highly regarded by many Singaporeans, Old Chang Kee began to grow as a business, having up to 80 outlets across Singapore. By 1993, Old Chang Kee had already expanded its operations to Kuala Lumpur, Malaysia. In the following years, they also began expanding to Australia and Indonesia. There are a total of 9 outlets in Australia, Indonesia and Malaysia.Old Chang Kee's revenue in recent yearsOld Chang Kee's revenue for 2018 increased by S$7.1 million, or approximately 9.1%. income from new points of sale and the increase in income from existing points of sale which theyhave. There are also other forms of income, such as delivery and catering services, which have seen an increase of around S$65,000 as demand for delivery and catering services has increased. (in tabular form) Number of Overseas Stores Old Chang Kee has around 9 overseas outlets in Australia, Indonesia and Malaysia respectively, because these countries are closer to Singapore and they can have the same culinary taste as Singapore and will most likely support this. brand that has ventured abroad. Customer GrowthRecently, Old Chang Kee was achieved “Halal” certification in order to reach out to the Muslim community. As it is “Halal” certified, this allows them to reach more people as Muslims will also be able to purchase their product, which will help them gain more customers and generate more revenue. With the brand being halal certified, this means that it will cover a higher percentage of customers because due to their religion, they cannot consume foods that are not halal certified. Moreover, by choosing other Asian countries to venture abroad, they have a similar taste to the brand. locals will eat and be more accepting of the new product and will be able to support the establishment of the brand there. Factor 1 – Branding Singapore is a very respectable and well-established country throughout the world and is therefore well known among foreigners. Singapore is subconsciously a brand itself, just hearing the word "Singapore", most people will have the impression that the products, goods or services being sold are of premium quality and must be really good. Especially in this case, a local delicacy of Singapore (Old Chang Kee), loved by many Singaporeans and sold in a foreign country, will arouse the interest and curiosity of the locals living there, but also with the state of spirit “Oh! It's from Singapore, so it should be delicious! » Old Chang Kee uses the color yellow because it is the brightest among all the colors in the spectrum. It is the color that catches our attention because it is very striking and we notice it immediately when we see it. When we notice this, we will most likely look into what they are selling and perhaps purchase the items there. It also bears a close similarity to the golden brown color. Old Chang Kee's official website contains information that allows the customer to know more about the brand's history and marketing activities. Let customers know the latest promotion and know the new flavor released. The name of Old Chang Kee is easy to remember because Old Chang Kee is a dialect that makes people remember easily because people in Asia know how to do it. speak the dialect and the food is also Asian cuisine which will suit the taste buds of Asians. Furthermore, they have built a rather established and reputable position in the food and beverage industry over the years of business. Through their making of the standard but famous original curry puff as well as innovatively creating new flavors of curry puff and a wide variety of other fried and delicious snacks to choose from. The style of their outlets is simple and traditional, which is a representation of their historical context. Factor 2 – Product Differentiation Products that are different in terms of taste and outlook will be immediately recognized by the locals because they are different from the food that they eat in their country because the appearance, taste and the way they are packaged are different from the way locals package their products. For Old 3-.