This is a new examination strategy. This review was carried out in response to deteriorating market conditions across the Group, with the aim of restoring CCA to sustainable profit growth. The August 2014 results represent a profit of $182.3 million for the first half of 2014, a decrease of 19 percent from the previous year before significant items. CCA has developed a plan that reflects the following strategic themes: • Strengthen business category leadership in each market; • Effect a step change in productivity and market execution; and • Better align with Coca-Cola Company. CCA announced an agreement with its parent company Coca-Cola to accelerate Indonesia's growth strategy. This agreement will cost Indonesian companies an investment of $500 million. The Indonesian is a subsidiary of CCA, in exchange for an ordinary shareholding of 29.4 percent. (“COCA-COLA AMATIL”.2015)“The results, in 2014, show that the profits of the Australian beverage sector decreased by 21.3% with the start of the business, the aim of the activities was to strengthen to achieve competitive position in the market.