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Essay / Understanding Retail: A Complete Overview
Ex. Kmart Supermarkets, Wal-Mart: large self-service stores offering a full range of food products, as well as some non-food products. Ex. Big Bazaar Superstores: Giant retail outlets offering food and non-food products found in supermarkets, as well as most commonly purchased consumer products. Ex. Wal-Mart Supercenters Hypermarkets: stores that combine supermarkets and discount stores in one place. E.g. Carrefour non-store retailing Catalog marketing: A type of marketing in which an organization provides a catalog from which customers can make selections and place orders by mail, telephone or over the Internet. Direct response marketing: type of marketing that occurs when a retailer advertises a product and makes it available by mail or telephone Telemarketing: carrying out marketing-related activities over the telephone Teleshopping at home: form of sales in which products are presented to viewers, who can purchase them by calling a toll-free number and paying by credit card Online retailing: retailing that makes products available to buyers via a computer.