Starbucks is one of the best-known coffee companies, established in Seattle in 1971. At present, the company has around 30,000 employees points of sale around the world. It is one of the most successful organizational chains in the world. Starbucks is considered the main representative of the second wave of coffee. Starbucks is known for its quality coffee and preferred by its customers, made from roasted coffee beans. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayStarbucks Marketing StrategiesStarbucks administrations understood that by selling top-notch espresso, they would likely be able to compete in today's market. To begin the journey, the first step is to market the brand i.e. Starbucks and associate it with high quality coffee. Starbucks also believes that the best way to give an incredible impact to the advertising environment is to express it through the "newest jokes", the newest music and the newest identities in the political model, writes , sporting and cultural. Choosing a top promoter involves essential tasks to send the message to the world. Bedbury chose Goodby, Silverstein, and the award-winning San Francisco organization that had made "goat's milk." Starbucks had spent almost nothing on promotion and this was helping the business grow. Apart from this, Starbucks also conducted customer surveys to deeply understand their real needs. The question was addressed: “why do people come to Starbucks”. “How do they imagine a perfect coffee”? Knowing the needs of your customers and satisfying them will end up being the best promotion system. Customers are treated like loved ones and given top priority to meet their needs. Over the years, the Starbucks Coffee Company has been known for concocting imaginative and creative plans to add to its products or administration. They added various flavors to their espresso, and more flavors to their menu. Starbucks Coffee Company is known for building key relationships that show another way to grow your business is to partner brilliantly. Over the years, Starbucks Corporation has extraordinarily expanded its transactions simply by using this technique. As a model, a joint effort between PEPSI to develop a packaged version of espresso. Apart from this, Starbucks has also set more and more key associations for more customers to be focused. In addition, they have also promoted their products in another dimension, such as entering daily necessities stores. SWOT Analysis SWOT investigation gives a reflection on how Starbuck's business is working and how their business gaps and opportunities can be recognized. Starbucks figured out how to promote its name to sell the best coffee. Starbucks sources the best quality coffee beans from Africa, South America and Indonesia with no regard for cost. New items with various flavors have been present, all together continue the offers and also attract customers. Marketing The mixtures of good presentation techniques that made the organization understand before daring in Oman. For example, the promotion techniques that helped set up the rest of the organization. Strategic Partnership Had to partner with another famous brand for example “MCDONALDS” to market the Starbucks brand. Weaknesses: Restricted gathering of customers Staggering expense items.