Over the past two years, the automotive industry has experienced constant changes in global political conditions, economic climate, socio-cultural transformation and technological progress. Today's automobile manufacturers have been amazed by the ever-increasing demand in developing countries and have also found it difficult to meet all the demanding environmental regulations of most countries in the world. In addition, the new development of megacities and the emergence of new technologies have pushed automobile manufacturers to continually innovate their products to better meet the diversity of consumer tastes. Furthermore, the recent emergence of a new urban middle class in emerging economies represents the most important determining factor in shaping the future of the automobile industry through its demand for convenient and modern means of transportation. Therefore, in order to maintain profits and grow in this global economy, automobile manufacturers must adopt mitigation strategies, seek different approaches and form a partnership or alliance with other stakeholders in the economy. The automotive industry refers to specialized companies. in the design, manufacture, marketing, sale and provision of services for motor vehicles. They are then classified into three types: light, medium and heavy. Since light vehicles, including cars, SUVs, vans and light trucks under six tonnes gross weight, contribute the most to the overall industry, this report focuses on the manufacturing sector of this vehicle segment. The industry undoubtedly depends heavily on economic conditions, government regulations, social factors and technological advancement. All of these macro environments have a substantial influence...... middle of document......4/243272/Rebuzzi, C 2012, 'Top Five Self Parking Cars', Motor Burn, accessed 22 May 2014, taken from http://motorburn.com/2012/06/top-five-self-parking-cars/Standard & Poor's 2013, The global automobile industry focuses on overseas and emerging markets. Standard & Poor's Rating Services, McGraw Hill Financial. “Panasonic and Tesla Reach Agreement to Expand Supply of Automotive-Grade Battery Cells” 2013, Tesla Motors, accessed May 22, 2014, from press release: http://www.teslamotors.com /about /press/releases/panasonic-and-tesla-reach-expand-supply-automotivegrade-battery-cells agreementTimothy J. Dunne, J 2013, Global automotive industry focuses on foreign and emerging markets, Standard rating & Poor's Services, McGraw Hill Financial. 'State of World Population 2007, Unlocking the Potential of Human Growth' 2007, United Nations Population Fund (UNFPA)