The Major Roles of Gender Inequality on Television men” (Burgess et al 2012, p. 748). ). Once again, there is a shift in television portrayals: while it is increasingly less appropriate for women in television commercials to be filmed in stereotypical social roles, it is now more acceptable for them to be presented as sexual objects. Three decades after the introduction of MTV, in 2004, 45 million households had access to the network (Wallis, 2011). A study comparing men and women analyzed the type of content produced by MTV. The data showed that women “touched their hair” 38.35 percent of the time, compared to 1.24 percent for men; even more, when it comes to “self-sexual contact”, women perform this act 15.57% of the time, compared to 1.31% for men (Wallis, 2011). With the changing social roles of women, this ultimately calls into question the legitimacy of the television industry which wishes to adapt the social norms created over the decades, knowing that it has not yet established a neutral image of women . This ultimately harms the progress of the second wave feminist movement and its efforts to improve the image of women on television and television..

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