Consumer PricesConsumers have repeatedly questioned the price of products in relation to their value. Quality, usage, and importance are influential aspects that determine how consumers respond to a particular product. On the other hand, manufacturers and retailers are more focused on increasing customer satisfaction by producing quality products at affordable prices. However, affordability is not expected to affect the company's expected profits. Companies may therefore fail to meet consumers' pricing expectations due to the costs incurred in producing their products. Since consumers are a company's most important asset, the price of goods should reflect the value consumers are willing to pay. It should therefore be the responsibility of each company to ensure that prices reflect value without compromising expected profits. In some of my purchasing examples, I felt cheated into having to purchase a pendant light for $230. Firstly, the decorations of the pendant light were not provided properly and its size was small....