A strategic audit of Research In Motion with strategic recommendationsI. Current StatusCurrent PerformanceResearch In Motion completed another successful year with significant growth in financials and product development. In 2008, the company distinguished itself with a turnover growth of 98%. They earned $6.01 billion in 2008, up from $3.04 billion in 2007. RIM's customer base became much stronger as the BlackBerry subscriber account base grew to more than 14 million of people. Several new phones were introduced and RIM shipped the 25 millionth Blackberry smartphone in 2008. The Blackberry brand became more powerful and saw more than half of subscriber accounts in the fourth quarter come from retail customers. With the addition of more than 80 new carrier partners around the world, they have launched several applications and software solutions for the BlackBerry. Notably, they launched Blackberry Professional Software for the small and medium business markets and Blackberry Unite for home and small/home offices. In addition to numerous product developments, they also become the first mobile platform to receive Common Criteria Evaluation Assurance Level 2+ security certification. (RIM Annual Information Sheet)Strategic PostureMission and VisionResearch In Motion does not have a publicly available mission and vision statement. According to their annual report; “RIM is a leading designer, manufacturer and marketer of innovative wireless solutions for the global mobile communications market. » Also in the annual report, they include: “Through the development of integrated hardware, software and services supporting multiple wireless networking standards, RIM provides platforms and solutions for seamless access to data-sensitive information. time, including email, telephone, text messaging, Internet and intranet applications. RIM technology also enables a wide range of third-party developers and manufacturers to enhance their products and services with wireless data connectivity. (www.rim.net)Strategies• Expand its technology leadership: Maintain its leadership by focusing on the development of two-way wireless technologies and enabling applications, protecting its intellectual property and encouraging adoption of its platform by wireless network providers and customers, and licensing the Blackberry to major phone and service providers.