Generational differences in social media content generation: the roles of gratifications sought and narcissismA. Basic idea of ​​the article / research questions of the article and importance of the topic This study examines "the roles of sought gratifications and narcissism in the generation of content in social media and explores generational differences in motivations and personalities narcissists when predicting use. from Facebook, blogs and forums. The generations analyzed are: Baby Boomers, Baby Bust or Generation X and Echo Boomer or Net Generation. The study gives a detailed explanation of each of them.B. Theoretical justification (theories/concepts used, empirical evidence provided, etc.) The objectives of the study are: - “Identify the gratifications sought in the production of UGC in social media (particularly on Facebook, blogs and forums). » - “The contribution of narcissism to the generation of content on social networks”. It is hypothesized that “highly narcissistic subjects are likely to actively participate in the generation of content on social networks »....