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  • Essay / LEGO Case Study - 794

    In order to address the patent loophole, focusing on electronic solutions such as 3D printing and virtual reality, both widely used technological solutions, could provide a strategy to short and long term. Finally, most of LEGO's competitors and some Chinese manufacturers could not offer this similar package to customers in the next 5 years, which means LEGO could use these 2 solutions to solve the patent problem for future business.