How can a company judge success? How can employees know if their efforts are truly making a difference or if they're just a hot body taking up space? By setting measurable goals, a company will have a better sense of where it stands and employees will better understand how their contributions matter. As self-help author Brian Tracy (2001) said, “If what you're doing isn't moving you toward your goals, then it's moving you away from your goals. » Setting goals requires understanding where you are, where you want to be. , and a course on how to get there. As stated in the text, when developing goals, they must be "realistic and achievable", "improve the organization", everyone must have a say in the "goal setting process" and "a program must be developed to achieve each objective. .” (Clark, 1997) Although listing ambitious goals may feel good, if said goal has no form of quantitative measurement and cannot be realistically achieved, the goal will never be achieved. Unrealistic and unmeasurable goals will not produce results. Instead, we'll get bogged down...