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  • Essay / Background of Toyota - 1239

    It was initiated by a productive inventor, Sakichi Toyoda, born on February fourteenth, 1867. Toyoda grew up as the son of a poor carpenter, but is considered the "king" of inventors Japanese. He is also considered the father of the Japanese industrial revolution. With his revolutionary invention of the automatic loom, Toyoda used the resulting money to create the Toyota Motor Company. A determining factor in the birth of this company was the support of the Japanese government during the war in Manchuria. The first engine was developed in 1934, and the first cars and trucks were built the following year. In the postwar year of 1945, Toyota began rapid expansion after the U.S. military was authorized to begin peacetime production. At first, the Japanese company focused mainly on truck manufacturing. The Toyopet, "the first truly popular Toyota car", was built in 1947. Over the next five years, the company built only two hundred and fifteen cars of this model. In 1955, they were making 8,400 cars a year; a decade later, the company reached 600,000 cars per year. The company's internationalization began in 1958, when Toyota began marketing cars in the United States. The first two vehicles imported to the United States were the Toyopet and the Land Cruiser. Even though the Land Cruiser had better margins, Toyopet implemented the strategy of a car modified specifically for the American market. We still know these models very well today; these are the Avalon and the Camry. Brazil was the first country in which Toyota built a production plant outside its national borders; this took place in 1959. A very important philosophy of the company was to localize both the production and design of its vehicles. This philosophy has developed long-term relationships with local suppliers and workers taking into account the adaptation of products to the locality of use, as well as on-site production. This action resulted in the implementation of R&D and design facilities in North America and Europe. The first truly Americanized Toyota was the Tiara, also known as the Toyota Corona PT20. This vehicle came on the market in 1964. The car could accommodate up to 6 people and had around ninety horsepower under the hood..