TABLE OF CONTENTSINTRODUCTION 1VISION, MISSION AND STATED VALUES 1INTERNAL AND EXTERNAL ANALYSIS 3Strengths and Weaknesses of McDonaldsOpportunities and ThreatsFive Forces AnalysisCOMpetition AND DEVELOPMENT STRATEGIES 6The Cultural WebCONCLUSION 8REFERENCES 9INTRODUCTIONStrategic management is the way of put implements different business strategies and plans to achieve certain specific goals and objectives. It involves a set of decisions and different rules and policies that tend to define the results generated in the form of better business performance. To undertake these activities, management must possess a thorough understanding and be able to evaluate the general and competitive external and internal business environment to make appropriate business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very efficient manner, making it a market leader in fast food services worldwide. By applying appropriate strategies, McDonalds can increase its sales level and will also contribute to the modernization and maintenance of the market by gaining a competitive advantage (Schoenberg, Collier, and Bowman, 2013). The Vision Statement of McDonaldsThe vision statement of McDonalds can be said that it wants to be the best fast food experience in the world. Being the best for McDonald's means that it must provide the best in food quality, service, cleanliness and value so that it can bring a smile to each of its customers' faces (Schmitt et.al, 2011). A company vision statement is an idea of ​​how the company can be viewed over time and what actions it will take over the next 5, 10, or 15 years. Management: challenges and opportunities. Taylor and Francis. Valdani, E. and Arbore, A., 2013. Competitive strategies: managing the present, imagining the future. Palgrave Macmillan.Witcher, B. and Chau, SV, 2010. Strategic management: principles and practices. Cengage Learning EMEA.OnlineMcDonalds and ethical issues. 2009. [Online]. Available via: . [Accessed May 14, 2014].Peyeti, J., 2011. Porter's Five Forces - Daily Deals Market Analysis. [Online]. Available via: . [Accessed May 14, 2014].The cultural web aligns your organization's culture with strategy. 2013. [Online]. Available via: . [Accessed May 14, 2014].