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Essay / The concept and effects of the convergence of media and digitalization
Arts and technology have given rise to an extraordinary creation: film, which brings unprecedented artistic pleasure to its audience. When cinema first appeared in society, countless people knelt down to its beauty and charm. And television has been defined as “the provocateur of meanings and pleasures, and of culture as generations and circulation of a variety of meanings and pleasures within society” (Fiske 2011). Cinema and television have both experienced a long sublimation from silent black and white to color sound. During this period, digitalization and convergence have made a huge contribution. What is convergence and what is digitalization? Media convergence is the merger of means of mass communication, and digitalization is the conversion of analog information into digital information. Today, some believe that high-end technology and media convergence allow for the seamless integration of television, film and digital effects. However, the influence of technology and convergence is a double-bladed sword, and it has also contributed to some negative impacts while actively stimulating the development of film and television. There is no denying that digital innovation and convergence have ushered in a new era for the television and film industry. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayDigitalization and convergence are enriching filmmaking methods and significantly increasing their speed, efficiency and flexibility (Apuzzo 2006 ). Digitalization has introduced high definition digital cameras and they are now taking over the traditional film industry. Eventually, old, ineffective photographic films can be slowly removed from the scene. Digital convergence offers a new creative space for cinematic art. Using a computerized camera makes the function of the camera exceed that of the human eye. It can discover the perspectives and capture the subtle details that the human eye cannot see, which can provide audiences with even greater visual enjoyment. Furthermore, digital technology is not only restrictive in the area of pre-recording and post-production, it also involves different areas and stages of film production. For example, the digital film masterpiece Avatar features unseen creatures and magical scenes to make audiences feel like everything is within reach. The prospects for digitalization and convergence are limitless. Thanks to them, cinema will be filled with imagination and creativity, they were like a beast locked in a cage, locked by traditional techniques. Impossibilities disappear, possibilities take root and germinate in every square centimeter of the ground. However, the widespread application of digitalization in films and the convergence of media can easily mislead film creations that pay too much attention to digital technology and ignore the true connotation and arts of cinema. If the film places too much emphasis on the virtual effect scene and aims at the audiovisual effect of creativity, attraction and stimulation as the ultimate goal, it is easy to neglect the important place of art and thought in the movie. As the mainstream of current global development, most films are becoming more and more commercial, developing and producing films based onbusiness needs. Media convergence has given people thousands of ways to access a movie, by subscribing, allowing them to choose from tens of thousands of films, so how do you stand out in so many films? Eye-catching effects. Inevitably, filmmakers are resolutely and resolutely abandoning their conscience, having seen the enormous value brought by digitalization. Devoting oneself to the use of technology, while the arts and connotation are reduced to an incidental tragedy in the pursuit of cinema. Without a doubt, the entire film is empty and does not stand up to scrutiny. Artistry as the spiritual pillar of the film, can provide the film with deeper content and exquisite beauty, although the superb technology cannot be surpassed, which is why many classic Hollywood films can still last forever in the development of digital film . The digitalization of television has led to upheavals in copyright law on television programs (Quisquater and Macq 1995). Analyzing from a technical point of view, television has actually gained in channel capacity thanks to digitalization, the image quality has achieved a qualitative leap and users have also had more program choices. However, electronic scripts caused an unprecedented crisis for program copyrights. The rise of technology and emerging industries has given investors a glimpse of enormous prospects and endless wealth. They are struggling to launch television programs, such as television series and variety shows. . . Many television works have emerged in an endless stream. Before digitalization, all TV shows used a card to store the negative plates and had a real dedicated database to store them. However, with the advancement of technology, all negative plates are saved in electronic format in the cloud, although it is encrypted, it is not foolproof. The cost of pirating copyrighted materials has become extremely low. For TV program content and audio, anyone can copy and distribute these programs through screen recordings and screenshots. (Quisquater and Macq 1995) Television programs are gradually becoming networked, moving from a single model to two distinct models along the path of media convergence. Traditional television programs, such as news, are interviewed by photographers and journalists, and editing is handled by professional staff. The quality of interviews conducted in this mode is high and scheduled broadcasts are broadcast on specific channels, but they are time consuming and labor intensive. And audiences depend on a specific audience. The other is very random, it is spontaneously filmed by the public, posted in real time on the Internet, then filtered by the software, edited to refine, then reported on the event. In this way, not only captures the first scene, but also saves time and effort and is closer to people's lives. It has now become a popular way to get news. The traditional role of journalists is an indispensable role in current events. The entire process of participating in the presentation of the problem, analysis and analysis of the conclusions, as well as first-hand information. After media integration, people can easily obtain information through the Internet platform. The public also bears the dual identity of receiver and disseminator of information. At present, the reporter is like a ghost, and only when he is.