An advertisement is considered the process of promoting a product to achieve sales through the application of impersonal media. It is one of the most important aspects of the social phenomenon in America, because it stimulates economic activities, value orientation and certain lifestyles. Therefore, an advertisement is not considered to only shape the personal values ​​of the society, but it can completely distort them until the society moves away from its principles. Due to advertising, an individual can be manipulated into purchasing a product even if they had no intention of purchasing it. This is due to the ability of advertising to shape that individual's perception of a particular product. In the United States, advertising is primarily relied upon whenever there is a need to shape residents' perceptions on a given issue. “Men and women in advertising still fight an uphill battle to establish their professional status and earn ethical respect.” Although advertising is objectively designed to stimulate marketing strategies for purchasing goods, services and ideas, it is still criticized because it distorts and manipulates the mindsets of those exposed and subjected to it. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Consumers are strongly confronted daily with significant outlets and doses of advertising messages on available multimedia media, because an advertisement does not select the target indented. segmentation. This is why Pope argues that “repetitive advertisements for familiar products often aim to short-circuit conscious thought about purchasing decisions.” Relying on the perpetual operations of media marketing bombardment, the majority of researchers argue that perceptions of society, as well as individualism, are entirely affected. The minds of the potential consumers targeted by this advertising are changed and their opinions shaped. Unfortunately, attitudes toward a commercial purchase do not change immediately, but rather it takes longer for the manipulation to have its considerable effect. Commercial advertising generally targets the potential audience or consumers through the presentation of products in a particular way. The goal is to appeal to consumers' desires to present and create desire for the product. According to Schudson, "Brands and advertising names remind potential customers that they are dealing with unavoidable things in their lives (most of the time, this reflects the desires of society), which can serve as a way to manipulate perceptions within society). Additionally, advertising philosophy regarding what effective advertising entails has changed over time. Perceptions of philosophy based on the interests and needs of its target audience have changed. Moreover, according to many researchers, it is currently said that advertising is primarily designed to convey information by evoking and provoking the viewer's entire feelings. the potential audience. Furthermore, she also somehow associates her desires and expectations (both psychological and material) with the underlying product. When it comes to the perception of society and the situation as a whole, an advertisement is usually not very good. be considered one of the attributes of harmful influence and be regulated accordingly. Therefore, consumers may be influenced to buy or not buy a product whether or not the product advertising convinced them,as Schudson repeats. Advertising impacts society's values ​​and many academics and researchers suggest that it harms society. Because advertising media reflects society to some extent, this also has the presumed effect of normalizing behaviors and values. In the United States, on average, between five hundred and a thousand commercial messages are exposed to Americans. This is why Hayko argues that "There is no doubt that the media has become a very present force in the American way of life because of media freedom." This indicates that advertising largely promotes extrinsic values ​​(values ​​based on the admirations and opinions of others) over intrinsic values ​​(values ​​based on a sense of family belonging and personal development) as Hayko cements. By giving more importance to extrinsic values, society worries. Additionally, extrinsic advertising is associated with higher levels of prejudice, lower environmental concern, and lower human rights concern. Individuals who place more importance on extrinsic values ​​generally report lower levels of personal well-being. According to Williams, “advertising sometimes has a negative impact on society; while it reflects society to a certain extent, it also has the effect of “normalizing” values ​​or behaviors (paragraph 4). He points to a report which indicated that "advertising could encourage society to save less, borrow more, work harder and consume greater quantities of material goods" (paragraph 4). Additionally, inappropriate exposure of women through advertising negatively impacts society's perception. There are endless and numerous debates against certain forms of advertising. Advertising plays with the emotions of the general public and at the same time encourages them to view the purchase and exhaustion of only life's activities. Materialism is widely promoted through advertisements leading to dangerous consequences within society. By and large, society ignores social issues due to the underlying obsession with satisfying new needs created by media. Advertisements are seen as cultural indicators, but in a distorted way, as they suggest both the aspirations and ambitions of the individuals involved. Advertisements stereotyping images of men significantly influence gender-related attitudes that are expressed by men as soon as they are exposed to these images. Men still see magazine advertisements with varied images of men based on their traditionally masculine appearances and androgyny. Men who were initially seen as less traditional indicated extra-traditional attitudes, as this can be compared to any other group exposed to traditionally male role models, even though they still expressed non-traditional views. In turn, this forces men to draw erroneous conclusions that men's nontraditional views of gender roles are rather susceptible and unstable to existing momentary manipulations like those observed in advertising realities. Some authors, such as Pope, have pointed out that "whether advertising is bad or good for American society as a whole, the majority of individuals will ultimately be affected by advertisements since segmentation in advertising is rarely followed." This is because individuals are stimulated subliminally, causing them to think and perceive in ways that are almost under the control of the media. Additionally, a regulatory agency such as the Federal Trade.