November brings a frenzy of discount sales. Brands from all over the world offer their products at lower prices. Have you ever wondered how it started and why it happens? Read on to find out how Friday sales in Pakistan became a trend. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The concept has its roots in Black Friday sales initially conducted in the United States. They celebrate Thanksgiving on the fourth Thursday in November. The following Friday, retailers drop prices and offer huge discounts to kick off the holiday shopping spree. Back Friday takes its name from the police officer who had to control the traffic and the wild crowds during the sales period. Millions of people wait all year for this one day to get their hands on the discounted products. It offers the best deals that live up to all the shopping dreams that would otherwise be quite expensive. As Christmas is only a month away, retailers are facilitating their customers and attracting them with attractive prices. Shoppers are also taking advantage of sales and trying to achieve their Christmas shopping goals on Black Friday. The enthusiastic public response earned Black Friday brand status. It took off in the United States and spread throughout the world. It has become an important business trend in countries like France, Germany, India, Canada, the United Kingdom and South Africa. It is a day that the whole world eagerly awaits. In Pakistan, an online portal has realized its potential for the first time. Daraz.pk was the first company to introduce massive sales during this period. The idea was welcomed with open arms by the Pakistanis. This generated positive feedback. However, this also sparked negative reactions. People pointed out that using the word Black with the holy day of Friday was against Islamic values. They argued that businesses, in their desire to increase revenue, are blindly following the West in misnaming the holy day of Friday. It was also said that it goes against our culture because we are Muslims and Black Friday is organized to welcome the spirit of Christmas, so we should not participate. Some people took to social media to mark their protest while others went as far as filing petitions in court to ban it. To catch up, different brands and retailers have adopted different names to offer their Friday deals. White Friday, Blessed Friday, Big Friday and Bright Friday are some of them. Every year, more and more brands come up with catchy names to join the party. In 2015, it was a very small event. From year to year, Friday sales have become a huge phenomenon. A large number of Pakistani stores have also prepared to join the movement this year. Friday sales offer the biggest discounts on fashion and electronics. These items are usually expensive all year round, so make the most of this opportunity. Saving money becomes a breeze when you shop for the coming year with these sales. Things like clothes, appliances, shoes, etc. are easily available at affordable rates. However, we should not lose our minds over sales prices. Being on sale doesn't mean you actually need it. It's best to make a list of the items you actually need beforehand. Also do research for