Proving a lasting image is one thing, but providing adequate and immediate information is another. Some companies may claim to be "all natural" but it turns out that doesn't necessarily mean they are green (The Sins of Greenwashing, The Seven Sins). Fortunately, all of Better World Books' claims are straightforward and nothing appears to be a dubious claim that turns out to be false. Plus, their certifications can be easily proven with a quick Google search. The company manages to avoid the common sin of vagueness. In terms of providing information that turns out to be irrelevant to their business, Better World Books is simple. Knowing that their advocacy for literacy and recycling are their main attractions, their website doesn't focus on much else. When customers search for the Better World Books story, it's clear what they want to see. Better World Books does a good job providing only information relevant to their cause. Their focused mentality prevents them from committing the sin of irrelevance. Along with their many claims, Better World Books tries to be as honest and clear as possible, perhaps due to their history and continued confusion among customers regarding their operations cycle. In addition to trying to be as relevant as possible, Better World Books strives to publish statements that are true. With each of their claims, research proves to back them up. Despite their vagueness regarding their donations to Africa and the financing of literacy, we know that they donate their sales and their books to Africa. The only unknown aspect is the amount of their donations. However, Better World Books does not lie about its mission and actions and does not commit the sin of lying....... middle of paper ...... part of the triple bottom line is where the Businesses affect people's lifestyle. and show how these companies are responsible for these changes. This shows how Better World Books focuses on how their organization contributes to the social aspect of people and their lifestyle. Kreece, Xavier and Jeff know former Microsoft employee John Wood. John Wood is now the founder of an organization called Room to Read. This company promotes: “To achieve this goal, we are focusing on two areas where we believe we can have the greatest impact: literacy and gender equality in education. We work collaboratively with communities and local governments in Asia and Africa to develop literacy skills and the habit of reading in primary school children, and help girls graduate from secondary school with the life skills they need. they will need to succeed in school and beyond. » ( Space to read).