Marketing strategiesThe success of a company in the market is based on its founding platform, the marketing plan. It is a strategic penetration into a new or existing market. This is important because of the various legal, environmental and structural requirements imposed on new and existing businesses. However, with a broad knowledge of business marketing, there are many paths to success. The Exceptional Learning Academy and Therapy Services marketing plan comprehensively covers national and global product branding, pricing strategy, distribution channel analysis and detailed evaluation of previous operations optimization strategies . The branding of domestic and global products is based on the company logo. The company will have a logo that summarizes its core services and also promotes the company. Notably, the company as a brand is not just the logo, but the image of its relationship with consumers and employees. The company plans to embark on providing quality services to customers and a professional working environment for the company's staff. This creates an open and welcoming working environment and, in turn, strengthens the company brand. This will build the company logo as a global business brand. Exceptional Learning Academy and Therapy Services Company plans to price its services based on a cost analysis. This means that different services will have different prices depending on their technicality and the machines involved in their offering. Pricing strategy will also depend on the forces of supply and demand in the industry as well as state legal requirements. These strategies will provide general pricing for services such as behavioral therapy, parent-child interaction therapy, speech and...... middle of paper ...... gaps No service is perfect , even though ELATS has the best collection of therapists, teachers, counselors and staff working for them. This is why there will always be room for improvement and growth. This means identifying gaps in the system. These gaps will become very clear through market research activities. Depending on the progress of the questionnaire and individual discussions, many gaps could be identified. At the end of each month, the discrepancy manager can review a large file listing over a thousand discrepancies. Not all of them can be fixed overnight. It is possible to construct a rating system ranging from one to ten. Each identified gap can be rated according to this rating system. The most serious ones could be dealt with first, then they could be suppressed until the less favorable ones are left on the agenda..