The company brand known as WWE (World Wrestling Entertainment) is headed by CEO Vincent Kennedy McMahon and its main department is “Sports Entertainment”, especially superstars/wrestlers. Due to the company's multi-diverse talents, WWE (World Wrestling Entertainment) offers several products which include but not limited to clothing and apparel, WWE (Blue Rays) DVDs, shoes, posters, gift cards, WWE toys, drinks, skateboards, collectibles, live auctions and much more, all aimed at specific fans who prefer to have their favorite superstars. Depending on the company providing wrestling entertainment, the target audience market is predominantly male (ranging in age from pre-teen males to older adult males in their 40s and 50s). The color palette of the website is very masculine in nature (the colors feature blacks, dark blues and reds) as well as eye-catching but also easy to navigate. Their “W” for WWE is also very distinctive in its design. Additionally, women who are "superstar wrestlers" are always treated and therefore promoted in a way that they are a "trophy" because all of them appear sexy, very athletic and fit in order to appeal to the male masses. Additionally, a large number of WWE continually use colors, fonts, shapes, images, symbols, etc. when they promote their “brand”. Again, these include the use of masculine colors on their Facebook page as well as the WWE store and website. Again, their “W” is very distinctive and cannot easily be confused with that of another company. Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get an original essay How the elements of the brand's visual identity serve its relationship with its target audience: WWE's design choices all serve to connect each expression of the brands a unique identity together; their designs show a very diverse (mostly) male consumer base. In particular, WWE's general merchandise, including toys, clothing, and skateboards, is marketed toward younger fans and teens, while female superstar catalogs and videos "bikini calendars" are aimed more to more mature male fans, as well as live auctions and collectibles/memorabilia. Additionally, WWE Company products tell us that WWE's global fan base and customers are made up of all demographics. This is also highlighted in their diverse superstar roaster. Currently, WWE has more female wrestlers than ever before (they actually wrestle!), as well as other highly influential minority superstars such as Booker T. Washington, in addition to other Asian, Hispanic, and Hispanic superstars. as Canadian and various tropical island countries. Additionally, company CEO and Chairman Vincent Kennedy McMahon is a "trailblazer" in the entertainment world and is well known for valuing the diversity of roasters as well as fairness and a "no tolerance" policy for such actions, including racism. A good example of this was when Mr. McMahon subsequently fired and removed all of the famous Hulk Hogan's merchandise from the WWE.com online store. The initial controversy was over "racial slurs" made on behalf of Hulk Hogan towards his daughter who was dating an African-American man. In retaliation, WWE..