1. IntroductionCoca-Cola is the world's largest beverage company, producing more than 500 non-alcoholic products and selling its products in more than 200 countries. As a result, Coca-Cola generates 80% of its revenues outside the United States (Strategy+Business, 2011). Coca-Cola achieves this through its global network of company-owned or controlled bottling and distribution operations, as well as independent bottling partners, distributors, wholesalers and retailers (Coca-Cola, 2013). With approximately 1.9 billion Coca-Cola beverages consumed worldwide every day, Coca-Cola's brand and image are not only key to its continued success, but also essential to its global competitive strategy. Although the damage to an organization's image or brand is devastating, it is particularly devastating. for companies operating internationally (Werther and Chandler, 2005). Accordingly, the organization must be acutely aware of the attributes and ever-changing nature of the international environment in which it operates. This report analyzes the political, economic, ethical and cultural context in which Coca-Cola operates as it seeks to further expand into emerging markets.2. ResultsOrganizations participate in international trade for a variety of reasons ranging from increasing sales to reducing risks to acquiring resources. Although organizations can adopt many strategies when entering foreign markets, they must understand much more than simply how to adapt their operations to the local environment. To be successful, organizations must understand social science aspects, such as political, economic, anthropological, social and phycological aspects, of their operating environment (Daniels et al., 2006).2.1 Political organizations such as Coca-Cola must operating across many differences...... middle of paper ......nIt's easy to see why the Coca-Cola Company is so successful. In addition to having an instantly recognizable brand image on a global scale, Coca-Cola's success stems from the way it conducts business internationally and, as a result, more than 80% of its revenue comes from from outside the United States. In the early 2000s, when Coca-Cola's revenues from its developed markets began to flatten Coca-Cola. Early entry into key developing markets such as India and China was a key decision that allowed Coca-Cola to rank as the third best company in the world today. However, more recently, it is Coca-Cola's "glocal" approach to emerging markets, coupled with a comprehensive corporate social responsibility program, that is fueling Coca-Cola's current success. Although very aware of its international environment, Coca-Cola's journey is not perfect and like many, it makes mistakes from time to time..