External Management In external management, the theory that has been used by Digi is “A victorious army ensures that it will win before going into battle. A defeated army first engages in battle, then seeks victory. » This theory explains that a successful business will create a solid and well-planned strategy before entering the market. This is to ensure that the company will clearly define the purpose of the organization as well as realistic goals and objectives consistent with the mission. As part of the company begins to enter the market, it is only looking for a strategy. At present, the work of the organization is not well planned and this will lead the entire company in the wrong direction. For example, in ancient times, the general ensured that his enemy won only by seeking battle, while some careless generals entered the battle first only seeking victory. In business, a company must know its business well before making a decision. They must know their own strengths and weaknesses of the business in order to properly plan a strategy. It's about creating a solid foundation for the company to ensure that every step taken leads perfectly to success. A company that enters the market without any planning will be easily defeated by other competitors. Decision making is therefore an important strategy for a