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  • Essay / How Dadaism Influenced Graphic Design - 627

    Graphic design is technically present everywhere, whether in signage, billboards, magazines, packaging, branding, books and more particularly in social media. But often people don't notice it. They don't really realize how much impact design has on their daily lives. The truth is that graphic design is about more than just making something look good. It actually solves a problem and organizes information to help send a message in the most impactful way possible. With today's generation, where it is necessary to read or view images in seconds, as well as on smaller screens, graphic design is playing an increasingly important role not only in creating awareness and brand recognition, but also in attracting the attention of users by arousing emotions from them. 1The Dadaists also had the same thing in mind, but they had a particular emotion that they wanted to hide from everyone: shock. Their main concern was to surprise people, even to outrage them. “Officially, Dada was not a movement, its artists were not artists and its art was not art. » Dadaism or “Dada” emerged during the miserable and chaotic times of World War I....