The company operates on a for-profit or non-profit basis on behalf of community organizations, including special factory price payments and distinctive pricing for dealers (Leslie, 2014). To be eligible, show proof of your nonprofit charitable status, and the dealer will help you select the right equipment for the task, who will then quote a special price for your organization. John Deere's mission is to “double and double the John Deere experience of real value for employees, customers and shareholders.” This will be accomplished by rapidly expanding global customer coverage across agricultural site, construction site, home site and turf site by being the first to create intelligent and innovative customer solutions through machines, services and concepts. The company's business strategies, Running Smart, Running Fast and Running Lean, will help John Deere achieve its mission (Leslie,