In 1876, John Harvey Kellogg became director of the Battle Creek Sanitarium (originally the Western Health Reform Institute established by Ellen White) and his brother, W. K. Kellogg, served as bookkeeper . It was here that corn drops were inadvertently manufactured and led to the possible development of the Kellogg Company. Say no to plagiarism. Get a custom essay on "Why Violent Video Games Should Not Be Banned"?Get the original essayFor a considerable period, W. K. Kellogg assisted his brother in planned research to improve the diet of patients at the Battle Creek Sanitarium , especially vegetable lovers. looking for a wheat-based granola. In 1894, at the Battle Creek Sanitarium, a world-famous co-ed clinic and wellness spa, W. K. Kellogg and his brother, Dr. John Harvey Kellogg, were cooking wheat for a type of granola when they were summoned. By the time they recovered, the wheat had gone stale. They chose to force the soaked grain through the rollers in all cases and, surprisingly, the grain did not turn into long sheets of dough. On the contrary, each grain of wheat was leveled and turned out to be a fragile chip. WK Kellogg convinced his brother to serve the food in a chip structure. Shortly thereafter, the cracked wheat was consolidated to fulfill several postal requests from visitors after they left the sanitarium. Regardless, Dr. John Harvey forbade his brother Will from passing oats to his patients. As a result, the siblings dropped out and W.K. propelled the Battle Creek Toasted Corn Flake Company on February 19, 1906. Persuading his brother to waive Sanitas' privileges on the item, Will's organization delivered and advertised the extremely successful Kellogg's Toasted Corn Flakes and was renamed. the Kellogg Toasted Corn Flake Company in 1909, changing its name to the current Kellogg Company in 1922. In 1930, the Kellogg Company announced that the majority of its industrial facilities would be reduced from 40 hours per week to 30 hours per week. said he did this in an attempt to utilize additional movement of workers with the end goal of helping individuals get through the downturn. This training continued until World War II and moved quickly after the war, although a few offices and production lines remained on 30-hour shifts for a long period until 1980. Keep keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a Custom EssayFrom 1968 to 1970, the brand "Kellogg's Places More In Your Morning" was used on Saturday morning television programs. From 1969 to 1977, Kellogg's acquired various independent companies, including Salada Foods, Fearn International, Mrs. Smith's Pies, Eggo and Pure Packed Foods; regardless, it was later scrutinized for not expanding further like General Mills and Quaker Oats were. After underutilizing its investments in advertising and product development, Kellogg's U.S. share of the overall industry reached a low of 36.7 percent in 1983. A leading Wall Street expert said described as “a good business that is past its peak” and the grain market was observed. like “develop”. Such remarks prompted Kellogg's CEO, William E. LaMothe, to improve, which essentially included moving toward the 80 million Generation X figure instead of promoting cereal aimed at children. By emphasizing the accommodating properties and dietary benefits of cereals, Kellogg's convinced American customers aged 25 to 49 to eat 26.