Best Buy has grown steadily and improved its business and customer experience in many ways throughout its journey from 1966 to 2011. The main goal of the business is to focus on customers visiting the store. as pleasant and informative as possible. The company is on the constant path of revolution and innovation by implementing customer-centric and technology-enabled strategies. When a new company is started, it faces early stage challenges just like Best Buy, but the company is now thriving in the tech world. It is well known for being a one-stop-shop for all technology needs. In these challenging times where technology is evolving daily, businesses are striving to focus on customer expectations and needs. This has increased the expectations of leaders who are constantly trying to come up with new ideas and innovations to survive in the retail industry. The health of any business depends on how it differentiates itself from its competitors. In order to increase its sales, the company completely depends on its uniqueness and the best way to satisfy its customers. Best Buy is committed to providing our customers with a unique experience. In order to serve customers better, Best Buy has changed its business model from product-driven to customer-driven. Best Buy offers a variety of products from several different brands. It is not very easy to run an e-store with such a variety of products. It carries everything from basic washer dryers to highly technical laptops, printers and scanners. Therefore, the nature of the business requires highly skilled and technical people to better assist customers. This is a challenge for managers who must pr...... middle of paper...... limit shrinkage in this area. Although Best Buy has developed its management technology, there is still room for improvement in areas that need improvement. reduce overhead, waste and even technology. Shrinkage remains a problem, even with asset protections in place at Best Buy. There are still creative people out there to distract the associate from the door and walk out with several thousand dollars worth of electronics in hand. (2011, 2 16). Retrieved February 19, 2011 from Hoovers' Best Buy Competitor Analysis. Wagner, R. (2099). The Elements of Good Management and the Power of 2: How to Get the Most Out of Your Partnerships at Work and in Life. Gallup, Inc. Walberg, R. (February 25, 2011). Retrieved February 24, 2011 from Money Central: http://articles.moneycentral.msn.com/Investing/StreetPatrol/BestBuyIsABigTimeBargain.aspx