Although trade journals and media resources provide an abundance of information on the stress-reducing effectiveness and benefits of vacations, a majority of adopters Prospects will be more influenced by the conversations and actions of other companies. As employees strive to work for companies that offer innovative employee benefits, word of mouth will spread among those with similar work histories regarding companies that offer latitude adjustments. Rogers said: “This reliance on the experience of close peers suggests that the core of the diffusion process consists of potential adopters' modeling and imitation of their network partners who have previously adopted. Diffusion is therefore a very social process” (p. 18). .Latitude Adjustments will reach its target audience in several ways. First, Latitude Adjustments will create a website dedicated to corporate wellness. The website will offer information on studies related to the benefits of relaxation, using vacation time and de-stressing. Information will also be available on what the service will offer. Then, trained account representatives from Latitude Adjustments will act as change agents by meeting with human resources managers and financial officers from different companies to give them a presentation demonstrating the effectiveness of the program. , as well as the benefits to the business.Target AudienceCorporate employers are the primary target audience, particularly human resources departments and possibly CFOs and general managers, as these are typically the entities that make financial decisions businesses. Obviously, a business will need to make substantial profits to fund a vacation package...... middle of paper ...... attitude and productivity, then adoption is more likely. The potential for adoption of Latitude Adjustments into existing employee benefits packages is greatly enhanced because Latitude Adjustments has the attributes of relative advantage, compatibility, reduced complexity, trialability and observability. Once the proposed delivery system is presented, the spread of Latitude Adjustments services will hopefully start with a few bold companies willing to take a chance on improving their employees. As success increases, the innovator will rely on word of mouth to spread throughout the corporate world. The marketing of Latitude Adjustments will include marketing strategies that promote its success. Contacting HR journals and magazines to place ads and perhaps get interviews about services will also be part of marketing..