Upselling in RetailIf you've been in the retail game for a while, you know that it can be difficult to sell a potential customer on your items more expensive. But as any business owner knows, selling a few extra, more expensive items can have a huge impact on your profit margins. So, as a seller, it is your job to help challenge the buyer's preconceptions about what they are buying. In most cases, it's not that buyers are inherently cheap. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. Instead, they assume that all items are comparable in design and quality. They think a pair of shoes is a pair of shoes and a toaster is a toaster. It's up to you to show them the error of their thinking. It's up to you to show them that the quality of the more expensive item is much better than the cheaper version. You're not trying to get a buyer to buy something they don't need or buy a more expensive version of the item just to improve your bottom line. Instead, the goal should be to actually help the buyer see the value of the more expensive item. article. Most people, who have never purchased premium quality products, think that the brand name does not matter because all things are created equal. They just don't know that there are better, better products out there and, yes, you'll pay more for them, but it's usually worth it. A Porsche didn't become a Porsche by accident. And most wouldn't say a Porsche is comparable to a Ford Pinto or a Suzuki Samarai - people today pay for the Porsche name because of the quality of the Porsche vehicle then. There are some pretty quick and easy ways to help your customer understand the value of an item and start comparing the brand name to quality rather than cost. Here are some ideas: · Understand your customers' thought processes. An easy way to understand why your customer is looking for the cheapest item in the store is to ask them why. There could be a number of reasons why your customer is exhibiting what the retail industry calls “low end” shopping habits. You can't sell a customer on the benefits of something if you don't understand their thought process. Ask questions. The information you learn will be important to your upselling approach. · Help them understand that there really is good, better and better. They may not know the features of the more expensive product that make it more expensive. Most customers lack logic and emotion. It is your job to link these two elements into the best product. Help them see the value of the product you are trying to sell. It's better quality, it's more comfortable, it has more longevity, it will retain its value, etc. Either way, use what you've learned about your customer by asking questions and tie the solution to their perceived problem to the item you're trying. to sell them.· Believe it or not, sometimes clients want to be told what to do.Keep in mind: this is just a sample.Get a custom document from our expert writers now. Get a Personalized Essay For some people, making purchasing decisions doesn't come naturally. If you can take the lead and help them get excited about the product, then it becomes a.