As part of health care reform, many hospitals have focused their marketing strategies on population health management as part of the transformation toward value-based care. Population health management requires close relationships with physicians, partnerships with community organizations, and an expansion of preventive and outpatient care and therefore needs to be implemented further. Likewise, key elements include investment in technology - to connect with doctors, customers and the community and collect the data needed for quality improvement (Takvorian, 2015) and merging with other hospitals and health care systems - consolidation as a strategy to obtain necessary capital. for investments in healthcare information technology, outpatient facility construction, physician partnerships, and other projects (Johns Hopkins Bloomberg School of Public Health, 2015; Ropak, 2012 ). Health protection is an essential component of health promotion that emphasizes preventive services, such as screening tests and vaccinations, as well as self-care measures. This is often an overlooked aspect of health promotion because action should be taken when people are healthy rather than in response to illness. Doctors and nurses have many opportunities to teach patients about steps they can take to protect their health (Johns Hopkins University, 2010f; Miller, 2013). The Johns Hopkins Individualized Health Initiative will bring together physicians, scientists, engineers and information experts to connect and analyze massive databases of clinical information, as well as new data sources such as DNA sequences, methylation analyses, RNA expression levels, protein structures and high performance. technical images. The initiative will help doctors personalize treatment for each patient, reduce unnecessary (and often painful) tests, and recommend behavior changes.,