The first question here is not how to get customers to download your mobile apps, but WHY you should do it. Once you know the “why,” the “how” falls into place. In a special webinar held in early October 2013, Google's Elana Chan showed exactly why and how businesses should actively encourage customers to download their products. In a nutshell, here it is: Why should you promote your mobile apps? According to the data revealed by Chan, there are more than 675,000 on the Google Play Store and more than 770,000 mobile apps (paid and free) in the Apple App Store. That in itself is intimidating, but the interesting revelation wasn't about the numbers, because anyone can simply Google this information: The telling truth was that people mostly download by browsing top-ranked apps. In fact, 90% of them were discovered this way. Therefore, this just goes to show that if you want your apps to be discovered, let alone downloaded, an active item is required. That active element is advertising – but not just any type of advertising. It must be a thoughtful plan that involves concrete solutions that deliver results. Here's how to do it.Step 1: Use Google's "Click to Download" ad extension when advertising. By displaying a download link directly on Google's search page results using their ad extension, the chances are that people will click and activate the ad extension. Downloads are several times higher than if they actually had to go to search results to get the app. The link will take them directly to the App Store where the app is available, and the display on the search page may also include an icon with the price. Step 2: Use interstitials to promote your mobile apps These display full screen. ... .. middle of paper ......n AdWordsb. Model readily availablec. Gives relevant information to the customer before uploadingSlide 7: Can I target a specific audience?a. Yes, mobile app advertising can be highly targeted based on a number of criteriai. The mobile telephone operator ii. Users with new smartphones or mobile devices iii. Interest category marketing – advertising based on usage behavior and past downloads iv. App category marketing: Target users in specific app categories like productivity or gaming. Operating system type – Android, OS, Blackberry, Windows Phone vi. Specific type of device, such as those only running iOS 7 vii. By geography – can target only one specific city viii. Depending on whether Wi-Fi access is availableb. Cost effective because it adds a marginal increase to the total development costSlide 8: Thanks for your time. Go make money promoting your mobile apps!