Understanding and eventually developing a marketing plan is essential for any businessman or woman at all levels of an organization in order to execute it successfully and achieve success. desired end goal. A marketing plan is essential to implementing a marketing strategy because it describes everything related to marketing a particular offering or the entire strategy over a short-term period for the entire company. business. Although it may seem complex and structured in the same way as a business plan, it is quite simple once you understand its concept. According to Tanner and Raymond (2012), the goal is to “influence” everyone affiliated with the company to “invest money, time, and effort” in the successful execution of the strategy marketing (p. 339). While this is the most important reason why a marketing plan can be beneficial to an organization, it is also important to realize that a marketing plan