Every business environment is characterized by a myriad of opportunities and challenges that it must address appropriately to achieve its business objectives. With this in mind, managers and CEOs must carry out their management functions by clearly providing the direction and range of activities that the company seeks to undertake in the short and long term. These activities must be able to bring positive results in terms of meeting the needs of the market and stakeholders. They do this by reallocating resources in the best possible way so that growth occurs throughout the life of the business. All this involves a business strategy (Tutor2u, 2011). The CEO of Starbucks had a good understanding of the need for a good business strategy, which explains the high success rate the company has experienced over the years. His strategies were precise; globalization of the company, focusing on the beverage market targeting affluent and social professionals, developing a strong brand, investing in an efficient and friendly workforce, striving to innovate in new business grounds ...